Sweet L.A. Life: Fashion

Sweet L.A. Style is a clothing line designed by costume designer, Julie Engelsman and author of the series, Maryam Wells. The line reflects California style of twin sisters, Jessica and Jennifer Winslow from the TV Series, Sweet L.A. Life and its books. The line was initially described as a "Juniors' lifestyle brand", but since then has evolved to accommodate older girls. As of December 2016, the line has included kids clothes for preteens. The girl's clothing is inspired by Wells's personal California casual and trendy styles, and as the quality of the clothing has improved the line has become more expensive.

Retail
Sweet L.A. Style was originally sold exclusively at Kohl's in the United States and Boathouse in Canada. Since then Lavigne has 'revamped' the line and shipping began internationally via the line's official website. It is now sold at influential stores Trash and Vaudeville  in New York, as well as various other stores across America and Europe. There was an Sweet L.A. Style store open in Tokyo, Japan, next to Dazzle and Ms. M. Sweet L.A. Style is now distributed in the USA by Blank Generation, and in Europe by Jackson Distribution. Abbey Dawn now has a website called www.sweetlalife.com/fashion. Sweet L.A. Style clothes are created by author Maryam Wells, fashions are manufactered at American Apparel in Los Angeles and sold at Kmart, Walmart, Target and other stores nationwide.